Balenciaga released a paper bag for $ 1,100, and it immediately sold out

Demna Gvasalia continues to troll the world of fashion. He first created for Balenciaga “shuttle“A bag with bright stripes, which can be found on any wholesale market, then quoted the blue IKEA bag, and now - in the framework of the collaboration with Colette - beat the most usual paper bag, the one in which they put purchases in stores. The bag differs from the original in that it is made not of paper, as it seems at first glance, but of noble white leather, well, it costs $ 1,100 ...

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Despite the price, the goal of the collaboration, of course, is not to raise the sales of Balenciaga, but to raise the brand recognition in social networks. Fans appreciated the irony of the brand (on the Colette website, where official sales began, everything is already sold out), and everyone else can find a regular package, draw a logo and proudly defile the streets of the city, like in the 90s.


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