New business literature for those who are building a career
Someone decided to devote summer to rest and take another career step in September - the starting point of the new business season. And someone is going to the intended goal now, without unwinding under the sun on vacation. And it is useful for both of them to plunge into the world of book novelties devoted to business and self-development: what if some of them are a road map for the implementation of your plans?
Twyla Tharp “The Habit of Creativity. Make creativity part of your life. ”
The concept of "creativity" and "habit" is usually opposed, as a holiday and routine. The famous New York choreographer Twyla Tarp is convinced: creativity should be present in every person's life, because creativity is necessary not only when creating works of art, theater productions and interior design projects, but also in sales of goods and services, cost management, parenting blogging, planning a wedding.Therefore, the speech in the book is about how to develop your own creative abilities, so that they become the usual tools for solving any life problems. Tips and exercises based on Tarp's many years of experience in a variety of creative projects will help improve these skills.
Lyudmila Yarukhina "Finance for non-financiers"
What are balance, payment calendar, working capital, ABC analysis, marginal profit, break-even point? Not every profile encyclopedia will give a clear “teapot” answer to such questions. The author, business coach Lyudmila Yarukhina, describes her debut printed book as follows: a book about finances written in human language. This is not a dictionary of economic terms, but rather a textbook for everyone who wants to understand the laws of cash flow in small and medium businesses. A textbook in which everything is laid out on the shelves, and the theoretical minimum alternates with practical cases. If you have opened a business or are building a career in the field of procurement and sales, accounting, investing and banking, holding a management position, this guide will be especially useful for you.
Chip Heath, Dan Heath “The Heart of Change. How to make changes easy and for long
The eternal conflict of reason and feelings, the Heath brothers, the authors of several world bestsellers about self-development, describe with interesting metaphors: the elephant is emotions, and the driver of the elephant is rational thinking and will power. The driver does not always manage to control the elephant, hence many failures and difficulties: the elephant wants a bucket of ice cream and an evening with a favorite movie, the driver is a perfect figure and promotion after a project that needs to be done overtime. The authors are sure: it is possible to reconcile the opposing sides, we just need to understand how our brain works and why it lures us into psychological traps, because of which we refuse our own plans, ambitions, goals. The simple method of the Heath brothers, which consists of four steps, explains how not to fall into these traps and make balanced, correct decisions.
Igor Mann, Renat Shagabutdinov “Bussmachus for every day. Save time, money, and energy. ”
The co-founder of the publishing house Mann, Ivanov and Ferber, Igor Mann, explains the purpose of creating the book: if there is life hacking — advice that makes everyday life better, then why not be a business hack — advice that makes a better life for a business person.In collaboration with Renat Shagabutdinov, the most famous marketer (the practices of promotion and sales call themselves, emphasizing their difference from marketing theorists), Russia published a collection of 247 short helpful tips on self-organization, time management, saving resources (be it time, money, strength and so on), effective learning new. You can read the book from any place, by finding the topic of interest at the moment with the help of the table of contents. The compilation was based on business experts from Mann, his colleagues and partners, as well as business coaches and authors of world bestseller business literature. The main thing is not just to read, but to apply the one you like in practice.
Steven Covey, Jennifer Kolosimo "Super work, supercarrier"
The author of the world bestseller "Seven skills of highly effective people" and the head of the "Training" direction in the American training company Franklin Covey wrote the next bible of a careerist. The book promises to be useful to everyone who dreams of growth in position and salary. Separate chapters tell you how to increase your own professional value, improve relations with colleagues and management and become indispensable for them without getting stuck on junior positions of the staff list.We do not rely on patronage or luck, but on hard work, love for the chosen cause, the desire to constantly grow in it and the ability to sell your talents at a decent price. The book also appeared under the title "Rules of an outstanding career."
David Allen “How to put things in order. The art of productivity without stress "
This book is considered a bestseller on the subject of personal effectiveness and has already sustained several reprints and improvements. David Allen is the author of Time Things Done (literally “bringing things to completion”). He stresses that each person is as productive as possible only when he makes minimal efforts to complete the task and experiences pleasure, joy of creativity, and not stress. And it's not about laziness, but about the ability to work with information: to collect, analyze and choose the right at the moment - worked out to automatism. As Allen writes, the brain does not have to be a place to store data (it’s physically impossible to remember everything), it must be a perfect tool for interpreting them.
Susan David is a psychologist and business coach with over twenty years of experience. She is convinced that a person’s success is largely determined not by his intellect or temper, but by the relationships he builds with his own inner world: thoughts, feelings, desires, dreams. Emotional flexibility allows for timely and proper response to everyday situations and changing circumstances, which leads to well-being and success. People who are emotionally stiff, blinkered, on the contrary, are easily knocked out of the rut when something goes wrong, as they wanted or as they had planned, and therefore they miss valuable opportunities and lose. The book describes techniques and tools that will allow you to find an approach to your own "I", to notice the thoughts and lines of behavior that lead to failures and to overcome them in order to achieve your goals, as David jokes with all his "cockroaches."
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