New video Kendrick Lamar and Rihanna collected 15 million views over the weekend

2017 came out for Kendrick Lamar to be extremely successful. Not only does the musician claim eight awards at the MTV Video Music Awards 2017 ceremony (including in the main category “Video of the Year” for the Humble clip, which also includes The Weeknd, Bruno Mars, Alessia Kara and DJ Khaled), as well as the new The rapper's music video for the Loyalty song, without having managed to get on the Web, collected 15 million views on YouTube (and this is just over the weekend!). Perhaps the secret of the success of the video is that Rihanna also appears in the frame - in a dress with seductive cuts on the hips and a snow-white fur coat. On the screen, the stars play a couple in the style of Bonnie and Clyde: they punish the bad guys, smash cool cars and tickle each other's nerves.

Loyalty is a song from Kendrick Lamar’s fourth studio album, Damn, which was released in April of this year.


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