What is phillumeny?
Man has long been engaged in collecting, with a wide variety of subjects, including unusual samples. There are the most common types of such hobbies that are “on the ear”. This is a collection of stamps, weapons, awards, antiques, coins, works of art.
Of course, in order to have a collection of antiquarian things and constantly replenish it, decent means are needed. But the collection of stamps, covers, labels available to the general population. Including phylogeny. What is phyllum, and what is hidden under such a beautiful intriguing name?
Meaning of term
This term is used to call the process of collecting and storing everything that is associated with matches, and the people engaged in collecting, - philuenists. Like all enthusiastic individuals, they can have a significant amount of items associated with ignition. What do phillumenists collect?
In addition to the boxes themselves with and without content, the collection may include labels with booklets, magazine clippings and more. Enthusiasts gather in communities, get thematic sites and blogs for the exchange of information and samples.
The term is obliged by its origin to Marjorie Evans, who first proposed to call this process in this way. And the beauty of pronunciation - two beautiful ancient languages, Greek and Latin. The word consists of two parts, where the first, translated from Greek, means love, and the second, translated from Latin, means fire.
So, it can be assumed that people who love fire and everything connected with it are engaged in collecting.
When did a person start to get involved in collecting matches? Yes, immediately after their appearance. After all, we should not forget that in those days it was an innovative innovation that could not fail to attract the attention of the public.
As soon as the first match factories were built, the phyluminists immediately appeared, thanks to which, some modern representatives of this direction can boast of the presence in their collections of the first published chemical specimens, originating from the twenties of the nineteenth century.
Then, when Paul Walker invented sulfur matches, a general fascination with their collection began, and in connection with the mass production of the collectible, the first communities appeared.The Second World War temporarily stopped the action of the communities, and most of them ceased to exist.
The revival began after its completion, thanks to the mass release of thematic literature. Nowadays some of the organizations of the Philumenists have the status of international. The most famous and multinational The British Matchbox Label & Booklet Society.
Domestic history of the phenomenon
The beginning of the collection of match products in Russia is not related to its release in the country. Initially, it was imported from abroad, often in the form of souvenirs, like magnetics on a refrigerator today. But for some part of the country's population, this was already the beginning of a hobby, so any boxes brought from another country were valued, complementing the collection, which in some cases could have reached thousands of copies at that time.
It is clear that quite wealthy segments of the population were engaged in collecting matches. Revolutionary events under the slogan "rob the loot" did their job, destroying most of the collection material. And immediately after them, it was considered shameful to engage in "bourgeois" entertainment.
About phillumeny remembered in the thirties,but the collection of exhibits was difficult due to the state policy and restrictions on the import, the small possibilities of the philuenists and the attitude of society to the phenomenon.
Officially, permission to collect matchboxes was given in the sixties of the last century, along with postage stamps, postcards, bookmarks, coins and bonds - ancient bills and other monetary documents, but did not make life easier for collectors, as they continued to experience difficulties with the importation of foreign samples.
This situation was typical for all years of the USSR. Now interest in phylumenia is progressing, new communities are emerging, periodical special literature is being printed, meetings of phillumenists are being held.
The history of the images on the labels
What usually can be seen on the packaging of matches, and what caused the choice of the image? With all the diversity, it is possible to identify a pattern - each people strive to display in the pictures what they can be proud of - their achievements. Therefore, regardless of whether the matches are American or Soviet, their packaging will be applied to items, events or phenomena that are relevant and important to the country.
This trend unites absolutely all the exhibits.In the Soviet Union, initially, phillumeny had a raid of propaganda, with constant monitoring of the semantic content of labels. For example, advertising images of places of entertainment at matches were condemned by the United States, receiving the stigma of immoral. Over time, the situation has changed. In place of slogans came social advertising, a statement of the rules of the road and so on. Began thematic production, for example:
- achievements of the USSR cosmonautics;
- nationalities and republics;
- anniversary dates;
- Olympic movement;
- new products.
Advertising - that's what today is mainly applied to matchboxes. And this leads to suspicions about the risk of extinction of this type of collectibles. Although advertisers and designers are unlikely to miss the opportunity to create colorful packaging, interesting to the masses and collectors, like those that are in private collections and belong to the period of the USSR: advertising for corn, life insurance, savings bank or Moscow zoo.
Determination of the value and details of storage
Strict criteria of value are not defined, but there is comparability in price with coins and bills of the production time of the box.Rare may be those on the labels of which are displayed little-known historical events. The rarity and uniqueness of such a sample is estimated at several tens of thousands of rubles.
However, it is worth noting that the proposals are many times higher than the demand. It is difficult to be a phillumenist, since the material of the exhibits is fragile and short-lived - paper and printing ink, as in philatelists. Collections are stored in albums or boxes, when the value of the sample is not in the label, but in the form of packaging and the method of discovery, the unusual content.
Matches remain necessary, despite the technical innovations of the twenty-first century. Their collecting is no less fascinating than other hobbies, because there are truly unique and very interesting matchboxes and labels.
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